What is a digital marketing strategist?
The digital landscape is changing rapidly and it's important not only for businesses but also for consumers to stay on top of trends. One way that they can do this, as the name suggests -
is by using a strategist who will help you understand all aspects related to online marketing.
The Digital Strategist understands how to use digital touch points in order to build a brand image. They create strategic advertising campaigns, communications and marketing initiatives that are tailored for different channels like social media or online ads using these tools as leverage points across all areas of consumer life.
The Digital Strategists use your digital touch points to support the customer journey through the entire sales funnel.
How do these professionals work with my business?
They help connect customer needs with company goals, often using complex technologies to do so. They have a wide knowledge of different platforms and can think outside traditional boundaries when necessary in order to reach specific market targets. Understanding of:
Content Management Systems
Software solutions and integrations
Branding
User Experience
Customer Experience
Sales Funnels
Search Engine Optimisation
Social Media Channels
PPC Advertising
Resourcing and governance
Industry-specific requirements and regulations
The Digital Strategist takes input from business teams and marketing data to create engaging content for the digital world.
How do they help my business?
It's important to analyse and assess where the leads are coming from for your business and how those leads can be built on. Amy Who? uses in-depth analytics to understand how your business is currently performing and to create strategies to improve.
Amy Who? Digital specialises in creating audits and marketing data analysis on websites as well as implementing the techniques needed to improve their reach and conversion rate. If you would like to chat to us about your website click here >>
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