We're growing
businesses with digital marketing

SEO With Amy Who?

Get found when your customers are looking for you

A picture of a computer with a website on it

My SEO Approach

Ethical, Effective, and Always Evolving

SEO is about much more than keywords. I take a holistic, ethical, and data-driven approach that drives sustainable growth by focusing on what matters most: your audience and measurable results.

Here’s how I approach SEO to boost your visibility and connect with the right customers:

Data-Driven Strategy Development

Using powerful tools like GA4, SEMrush, Google Search Console and Screaming Frog, I start with in-depth research to identify what your audience is searching for and how they behave online. This insight shapes a tailored SEO strategy designed to boost your visibility on relevant search terms and reach your goals.

On-Page Optimisation

With a strategic focus on user experience, I make sure each page is optimised from the ground up. That includes refining meta tags, headers, URLs, and image alt texts to align with the best SEO practices and enhance search engine friendliness without compromising on readability or flow.

Technical SEO Health

Behind the scenes, I ensure your website has a clean bill of health, tackling page speed, mobile optimization, indexation, and crawlability. These technical aspects keep your site quick, functional, and accessible to both users and search engines.

Content Strategy & Creation

Content that ranks is content that engages. I create and refine content that answers your audience’s questions and meets their needs, seamlessly integrating relevant keywords without sacrificing quality. Think blogs, landing pages, and web copy that’s as compelling as it is optimised.

Ethical Link Building & Authority Building

To boost your site's authority, I focus on organic, ethical link-building strategies that build trust with search engines without risking penalties. Partnerships with reputable sites, quality backlinks, and targeted outreach reinforce your online credibility.

Ongoing Tracking, Reporting & Adjustments

SEO is never a one-time job; it’s an evolving process. I regularly track performance metrics, analyse trends, and fine-tune strategies to ensure your content stays relevant and ranks competitively, even as algorithms and trends change.

Struggling to improve your
Google ranking in 2025?

Lots of dodgy operators?

We work with industry best practices to improve your business's Google ranking while building your brand. We are focusing on your customers whole journey not just search.

How do you know when it's working?

We focus on improving customer conversion rates, so that the right people will not just find you but also convert into customers.

It seems a lot to manage?

Our small customer-focused team creates agile SEO strategy and is listening to your business goals. We can pivot strategy on a dime and optimise continuously.

76% of people who search on their phones for something nearby visit a business within a day. (Think With Google)

The top three Google search results get 54.4% of all clicks. (Backlinko)

92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)

What's involved in an SEO Strategy?

SEO Audit – Full site review covering technical issues, site structure, and content strengths and gaps.
Competitor Analysis – Deep dive into competitor keywords, content, and backlinks to find market opportunities.
Keyword Research & Mapping – Finding and mapping high-impact keywords for strategic placement across your site.
On-Page SEO – Optimising titles, descriptions, headers, images, and internal links for better search visibility.
Technical SEO – Enhancing site speed, mobile-friendliness, and site structure; fixing errors and optimising indexing.
Content Strategy – Planning and creating content that aligns with keywords, engages your audience, and ranks well.
Link Building – Building quality backlinks ethically, plus local SEO practices to boost local visibility.
User Experience (UX) – Improving navigation, layout, and usability to enhance user engagement and conversions.
Performance Tracking – Setting up GA4 and other tools to monitor traffic, rankings, and conversions.
Ongoing Optimisation – Regular monitoring, reporting, and adjustments to keep up with trends and algorithm changes.